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International Marketing

4

STUDENTS

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18

LEARNING HOURS

International Marketing 

This unit enables learners to understand the requirements of international marketing, in particular, the financial considerations to be taken into account in entering and operating in international markets. Learners will also be able to develop an international marketing strategy and understand the implications and requirements of international marketing communications.

Learning outcomes The learner will:

1. Understand the implications of international marketing for organisations

2. Understand how to develop an international marketing strategy

3. Understand the requirements of international marketing communications


Chapter (1) Part 1



Chapter (1) Part 2



Chapter (1) Part 3



Chapter (1) Part 4



Chapter (1) Part 5



Chapter (2) Part 1



Chapter (2) Part 2



Chapter (2) Part 3



Chapter (2) Part 4



Chapter (2) Part 5



Chapter (2) Part 6



Chapter (2) Part 7



Chapter (2) Part 8



Chapter (3) Part 1



Chapter (3) Part 2



Chapter (4) Part 1



Chapter (4) Part 2



Chapter (4) Part 3



Chapter (5) Part 1



Chapter (5) Part 2



Chapter (5) Part 3



Chapter (5) Part 4



Chapter (6) Part 1



Chapter (6) Part 2



Chapter (7) Part 1



Chapter (7) Part 2



Chapter (8)



Chapter (9) Part 1



Chapter (9) Part 2



Chapter (10) Part 1



Chapter (10) Part 2



Chapter (11) Part 1



Chapter (11) Part 2



Chapter (12)



Chapter (13)



Chapter (14)



Chapter (15)



Chapter (16)



Chapter (17)



Chapter (18)




Chapter  (1) Market - LED Strategic Management

Chapter  (2) Strategic Marketing Planning

Chapter  (3) The Changing Market Environment

Chapter  (4) Customer Analysis

Chapter (5) Competitor Analysis

Chapter (6) Understanding The Organisational Resource Base

Chapter (7) Segmentation and Positioning Principles

Chapter (8) Segmentation and Positioning Research

Chapter (9) Selecting Market Targets

Chapter (10) Creating Sustainable Competitive Advantage

Chapter (11) Competing Through the New Marketing Mix

Chapter (12) Competing Through Innovation

Chapter (13) Competing Through Superior Service and Customer Relationships

Chapter (14) Strategic Customer Management and the Strategic Sales Organization

Chapter (15) Strategic Alliances and Networks

Chapter (16) Strategy Implementation and Internal Marketing

Chapter (17) Corporate Social Responsibility and Ethics

Chapter (18) Twenty-First Century Marketing



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