This unit enables learners to understand the requirements of international marketing, in particular, the financial considerations to be taken into account in entering and operating in international markets. Learners will also be able to develop an international marketing strategy and understand the implications and requirements of international marketing communications.
Learning outcomes The learner will:
1. Understand the implications of international marketing for organisations
2. Understand how to develop an international marketing strategy
3. Understand the requirements of international marketing communications
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