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NCFE (Marketing Management)

4

STUDENTS

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20

LEARNING HOURS

NCFE , UK (Marketing Management)

The learner will: Understand the strategic management of marketing activities

Learner Can:

 Analyse concepts underpinning strategic marketing in business practice

Assess the scope of strategic marketing activities and how they affect a business

Evaluate the relationship between the marketing and other business functions

Analyse the planning principles involved in developing a marketing strategy

Analyse a range of tools to evaluate a strategic marketing plan

Explain the advantages and limitations of a range of marketing strategies

Chapter (1) Part 1



Chapter (1) Part 2



Chapter (1) Part 3



Chapter (1) Part 4



Chapter (2) Part 1



Chapter (2) Part 2



Chapter (2) Part 3



Chapter (2) Part 4



Chapter (3) Part 1



Chapter (3) Part 2



Chapter (3) Part 3



Chapter (3) Part 4



Chapter (4) Part 1



Chapter (4) Part 2



Chapter (5) Part 1



Chapter (5) Part 2



Chapter (5) Part 3



Chapter (6) Part 1



Chapter (6) Part 2



Chapter (6) Part 3



Chapter (6) Part 4



Chapter (6) Part 5



Chapter (7) Part 1



Chapter (7) Part 2



Chapter (7) Part 3



Chapter (8) Part 1



Chapter (8) Part 2



Chapter (8) Part 3



Chapter (8) Part 4



Chapter (8) Part 5




Chapter (1) Creating Customer Value and Engagement

Chapter (2) Company and Marketing Strategy

Chapter (3) Analyzing and Marketing Environment

Chapter (4) Managing Marketing Information

Chapter (5) Products, Services and Brands

Chapter (6) Choosing the right pricing Strategy

Chapter (7) Marketing Channels (Place)

Chapter (8) Promotion Mix




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