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Principle of Marketing

4

STUDENTS

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15

LEARNING HOURS

Chapter (1) Principle of Marketing

Chapter (2) Marketing Environment

Chapter (3) Market Research and Sales Forecasting

Chapter (4) Customer Relationship Management

Chapter (5) Buying Behaviour

Chapter (6) Brand Management

Chapter (7) Products and Services

Chapter (8) Pricing

Chapter (9) Marketing Channel

Chapter (10) Promotion

Chapter (11) Product Life Cycle

Chapter (12) New Product Management

Chapter (13) Segmentation, Targeting and Positioning

Chapter (1)



Chapter (2)



Chapter (3)



Chapter (4)



Chapter (5)



Chapter (6)



Chapter (7)



Chapter (8)



Chapter (9)



Chapter (10)



Chapter (11)



Chapter (12)



Chapter (13)




Chapter (1) Principle of Marketing

Chapter (2) Marketing Environment

Chapter (3) Market Research and Sales Forecasting

Chapter (4) Customer Relationship Management

Chapter (5) Buying Behaviour

Chapter (6) Brand Management

Chapter (7) Products and Services

Chapter (8) Pricing

Chapter (9) Marketing Channel

Chapter (10) Promotion

Chapter (11) Product Life Cycle

Chapter (12) New Product Management

Chapter (13) Segmentation, Targeting and Positioning




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